Say what?! But isn’t fast fashion meant to be - fast? Sure, but do we really have time to work out what is trending every season, go shopping for it and then try to make it work with the rest of our wardrobe? Who has time to be putting together so many outfits each day - it is exhausting!
This isn't just another online fashion e-store. We have carefully selected beautiful, quality pieces that will make you feel comfortable and stylish at the same time. A little stretchy, a little longer, a bit more coverage and a whole lot more CONFIDENCE.
We style all our items with busy mums in mind who don't have time to overthink their outfits because they have 1000 other tasks and want the confidence to look and feel great. These are the staple pieces that last the years and not just the season.
Think about the frustrations we have with shopping as mums;
Below is the checklist we used to make sure our items made the cut and would work for mums;
We are on the permanent hunt for clothing that fits the above for you. Sometimes we can find items that hit some targets and not others. We promise that we will keep hunting!
We wanted to create something that just cut through all of this for mums across Australia.
We also want to show you real mums behind the clothes. We'll get up close and personal with each item to let you know why we chose it and why we think it's perfect for you.
It is important that we weaved through the store was appreciation. As mums we work hard. All. The. Time. Which is why we have our Rewards program. Because we wanted to say thank you even if your kids don’t!
We hope you like what we’ve put together for you. Stay tuned as the collection grows!